From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping Complete Tile Collection online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+93%
Customer Acquisition
+18%
trade account signups
+33%
Revenue Growth (YoY)
+22%
What our client say about us
Collaborating with the Evrig team has been a game-changer for Complete Tile Collection. Their expertise and dedication have significantly enhanced our operations. They work closely with our team, aligning their efforts with our business goals and objectives. Their commitment to our success and genuine care for our business make them an invaluable partner. We highly recommend Evrig for their exceptional service and support
About Client
Complete Tile Collection is famous for having the largest selection of Tile & Stone products in the world, comprised of virtually every type of high quality material. Over 800 distinct varieties of Natural Stone Tile and 500 ceramic colors are represented, comprising over 20 years of worldwide market sourcing. As a current market leader, Complete Tile Collection is a top tier dealer of practically all exclusive territorial product lines in the industry. This translates into the finest selection at the most reasonable prices for our clients.
We take a different approach to representing tile materials. Tile showrooms typically create vignettes and displays in an attempt to represent their particular “style”. Our focus is on presenting the tile itself in an objective, yet detailed and organized fashion, rather than trying to impose the way we think it should be used. Materials in our showroom are displayed modularly, so that each item can be removed individually and composed into unique arrangements on our worktables. This approach allows designers to bring their clients in to the showroom for design sessions, without the worry of a client being led astray from the core design intent by a preconceived vignette. This creates a true creative workspace where the possibilities are unrestricted and creativity can flourish!
- Adobe Commerce Site Audit
- Upgrade to Latest Version
- Hyvä Themes Development
- Passed Core Web Vitals Assessment
- Accessibility Compatible
- Multiple Features Enhancement
Problem Statement
Many online tile retailers struggle to offer a truly user-centric experience that combines precision, inspiration, accessibility, and professional support. Customers often face challenges calculating exact material needs, visualizing products in real-life settings, accessing inclusive design tools, and finding tailored services for trade professionals. This results in a fragmented shopping journey that lacks convenience, inspiration, and inclusivity.
Client Challenges
The client faced key challenges including slow performance, the need for unique tile industry features, and enhancing overall user experience. Upgrading to modern platforms was also essential for security and speed but involved technical complexities.
The website had faced several significant challenges. Performance issues were pressing, as the team strove to optimize loading times and responsiveness.
Enhancing competitive features specific to the tile industry required innovative solutions to stand out.
Improving the overall user experience was a continual effort, balancing functionality and aesthetics.
Upgrading to the latest platforms and frameworks was crucial for security and performance, but presented logistical and technical hurdles.
The Role of Evrig
By entering the measurements of the coverage area, the tool promptly provides precise product quantities. Moreover, users can easily incorporate additional wastage percentages with a simple click on the product page, enhancing convenience and flexibility.
Our Inspiration page stands out as a premier feature, providing customers with captivating image galleries showcasing various settings like bedrooms, living rooms, bathrooms, and more. Each tile or element featured in these images can be easily purchased by clicking directly on it, offering a seamless and inspiring shopping experience tailored to their design preferences
We’ve gone the extra mile to customize and make our website compatible for users with motor impairments, blindness, color blindness, dyslexia, and visual impairments. These tailored enhancements ensure that individuals facing diverse challenges can seamlessly use our platform. From personalized keyboard navigation to screen reader compatibility, high contrast options, and text readability adjustments, every feature has been fine-tuned to accommodate different needs
We have implemented distinctive trade account features on our website, catering specifically to the unique requirements of professionals in various design and architecture roles. For Residential Interior Designers, Residential Architects, Commercial Interior Designers, Commercial Architects, and Design/Build professionals, we offer specialized benefits within their trade accounts
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Evrig partnered with Complete Tile to transform their digital platform into a more advanced, user-friendly, and competitive eCommerce experience. This collaboration focused on solving key challenges such as performance optimization, implementation of industry-specific tools like the Custom Tile Calculator, and enhancing user accessibility. Evrig also integrated inspirational, shoppable galleries and tailored trade account features, while ensuring the platform was built on the latest technology stack for scalability and security. The result was a seamless, inclusive, and high-performing website aligned with Complete Tile’s vision and customer needs.
Your Competitors Are Upgrading Their Stores, Are You?
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Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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