From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Enhancing DecksDirect’s online experience for faster, smarter outdoor building.
Page Speed Core Web Vitals
+70%
Customer Acquisition
+60%
Conversion Rate
+35%
Revenue Growth (YoY)
+25%
What our client say about us
Collaborating with the Evrig team has been and remains a fantastic experience for DecksDirect. They engage with more than just our development team, consistently working with our business and leadership teams to ensure they help us meet our business goals and objectives. Vijay, Sanjay, and their team genuinely care about our business.
About Client
Transformed a legacy Magento Open Source platform into a scalable Adobe Commerce Cloud solution with modern cloud infrastructure and Fastly CDN.
Improved Core Web Vitals by 70% using Hyvä Enterprise, optimized asset loading, and advanced caching strategies
Increased customer acquisition by 60% and boosted conversions by 35% through performance, SEO, and checkout optimization.
Implemented AI-powered product recommendations and real-time live search to enhance personalization and product discovery.
Established seamless NetSuite integration and strengthened platform security, monitoring, and deployment reliability.
- Magento Open Source to Adobe Commerce Cloud Migration
- Hyvä Theme & Checkout Implementation
- Performance Optimization & Core Web Vitals Improvement
- AI-Powered Search & Product Recommendations
- SEO Optimization & Technical Enhancements
- ERP Integration (NetSuite)
- CRM & Marketing Automation Integration (HubSpot, Klaviyo)
- Catalog Data Optimization
- DevOps, CI/CD & Deployment Strategy
- Monitoring, Security & Compliance Implementation
Problem Statement
DecksDirect’s legacy Magento 1(Open Source) platform struggled with performance, scalability, and security limitations, making modernization critical after end-of-life support. The platform faced slow speeds, inefficient search, poor personalization, and outdated integrations, impacting both user experience and revenue growth. A complete transformation was needed to build a high-performance, secure, and scalable commerce ecosystem.
Client Challenges
DecksDirect faced critical challenges with a legacy Magento Open Source platform that limited performance, scalability, and security. The system struggled with slow page speeds, inefficient checkout, and poor product discovery, directly impacting conversions and user experience. Additionally, outdated integrations, lack of real-time data synchronization, and unoptimized catalog data created operational inefficiencies, while limited SEO capabilities and absence of proactive monitoring restricted growth and platform reliability.
Slow page load times negatively impacted user experience and increased bounce rates, while a complex checkout process led to higher cart abandonment and reduced conversions.
Inefficient search functionality returned less relevant results, and the lack of personalization limited customer engagement and average order value growth.
Weak SEO structure and technical limitations restricted organic visibility, reducing traffic potential in a competitive market.
The platform required updated security patches, stronger admin access controls, and improved data protection to mitigate risks.
Lack of proactive monitoring and alert systems made it difficult to detect outages, performance issues, and bot attacks in real time.
Duplicate and unused product attributes caused inconsistencies, affecting filtering accuracy, search relevance, and admin efficiency.
Deployment processes posed risks of downtime, impacting business continuity and requiring more reliable release strategies.
Lack of structured documentation made it difficult for internal teams to manage platform features efficiently.
The Role of Evrig
Evrig successfully migrated DecksDirect from Open Source to Adobe Commerce Cloud, ensuring a seamless transition while modernizing the platform for scalability, performance, and long-term growth.
Implemented Hyvä Enterprise and optimized frontend architecture using Alpine.js, significantly improving site speed, Core Web Vitals, and overall user experience.
Enhanced product discovery through AI-powered recommendations and real-time live search, enabling more relevant results and improved customer engagement.
Replaced middleware with direct NetSuite ERP integration and connected HubSpot and Klaviyo, ensuring real-time data synchronization and streamlined business operations.
Developed a custom sales representative ordering system and optimized workflows to support high-volume assisted sales and operational efficiency.
Streamlined catalog data by removing unused attributes and improving SEO foundations to enhance search visibility, filtering accuracy, and site performance.
Strengthened platform security with regular updates, RBAC, and 2FA, while implementing proactive monitoring and alerting using New Relic.
Established reliable deployment pipelines with minimal downtime and rollback strategies, ensuring platform stability and business continuity.
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Summary
Evrig partnered with DecksDirect to deliver a complete digital transformation, migrating from Open Source to a scalable Adobe Commerce Cloud platform. By leveraging Hyvä for performance, implementing AI-powered search and product recommendations, and optimizing integrations with NetSuite, HubSpot, and Klaviyo, the platform now delivers a faster, more intuitive, and conversion-driven experience. Enhanced security, proactive monitoring, and streamlined architecture ensure long-term stability, enabling DecksDirect to scale efficiently while achieving measurable growth and improved customer engagement.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
