From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping Decksdirect online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+70%
Customer Acquisition
+60%
Conversion Rate
+35%
Revenue Growth (YoY)
+25%
What our client say about us
Collaborating with the Evrig team has been and remains a fantastic experience for DecksDirect. They engage with more than just our development team, consistently working with our business and leadership teams to ensure they help us meet our business goals and objectives. Vijay, Sanjay, and their team genuinely care about our business.
About Client
Founded in 2008, DecksDirect was created with the sole purpose of offering a smoother and all-around better deck building experience for everyone, from a first-time builder up to a professional contractor.
We want to create the best deck shopping and building experience possible. We want our customers to feel confident in both what they're buying and what they're building for an outdoor space the whole family will love.
Forget automated phone systems or scripted emails. At DecksDirect, one of our biggest strengths is having a whole team of real-life people who truly care about what we do and how we can help.
Our entire company aims to provide honest, accurate and friendly service with reliable knowledge to help you create a deck you can relax on
- Upgrade from Magento 1 to Magento 2
- Hyvä Themes Development
- Netsuite Integration
- Hubspot Integration
- Klaviyo Integration
- Pro User Facilities
- Laravel app for live order fulfillment by Warehouse Team
Problem Statement
DeckDirect, after operating on Magento 1 for nearly six years, faced a critical need to upgrade due to the end of support for Magento 1 and growing demands for enhanced performance, integration, and scalability. The challenge was not only to migrate to Magento 2 but also to overhaul the entire digital infrastructure, ensuring seamless integration with Netsuite, HubSpot, and custom warehouse systems, while maintaining and enhancing user experience, operational efficiency, and data synchronization across multiple platforms.
Client Challenges
DecksDirect faced key challenges including an outdated Magento 1 platform, unreliable data syncing due to a complex middleware between Magento and NetSuite, and the lack of an efficient system for sales reps to place phone orders. Additionally, limited marketing and lead management capabilities highlighted the need for integrated tools like Klaviyo and HubSpot.
DecksDirect was running on an outdated Magento 1 version, presenting a significant challenge to migrate to Magento 2 due to the high volume of customers, SKUs, and orders. The Evrig team expertly handled this complex migration, ensuring a seamless transition while maintaining all our critical data and functionality.
The middle layer between NetSuite and Magento caused multiple issues with data transfer between the systems. One of the challenges to removing this layer and implementing a smoother integration using REST API resolved these issues, ensuring efficient and reliable data exchange between NetSuite and Magento.
With multiple orders coming through daily via phone, DecksDirect needed an easy system for salespeople to place orders on behalf of customers. Implementing a streamlined solution significantly improved efficiency and accuracy, allowing sales staff to quickly and accurately process orders over the phone.
Integrating Klaviyo for advanced email marketing and HubSpot for lead management and data syncing was crucial for effective marketing and sales efforts
The Role of Evrig
Having been on Magento 1 for nearly six years, DeckDirect faced the imperative need for migration due to the end of support for M1 and the demand for additional enhancements on the website. The transition from Magento 1 to Magento 2 presented a significant challenge, given the intricate connections with multiple systems. Our team successfully navigated this complex migration, ensuring the seamless transfer of existing functionalities to an improved version within Magento 2.
Transitioning from the previous Odoo <> Magento <> Netsuite setup, we upgraded to a more streamlined Magento <> Netsuite Integration. The core master data now resides within the Netsuite system, prompting the of a real-time synchronization between Magento and Netsuite.This dynamic integration responds to diverse activities on the website, ensuring a seamless and efficient data flow.
DecksDirect is seamlessly connected with the HubSpot CRM system through API integration. This ensures smooth synchronization of customer information, product details, and quotes (deals) between the two systems, enhancing overall customer relationship management capabilities.
Bridging Magento and Laravel systems through custom APIs, we’ve facilitated seamless communication for the Warehouse team. This integration enables the team to efficiently handle and update the status of daily orders. Additionally, any updates made by the Warehouse team are automatically communicated to both Magento and Netsuite through API connections.
Implemented Hyva theme integration into the Magento website, focusing on performance optimization, a sleek and minimalist design, and SEO-friendly attributes. The seamless integration ensures these enhancements without disrupting any existing functionalities.
Seamless integration of Klaviyo for all email transactions within Magento presented a challenge, especially in the creation of custom templates and their integration with Klaviyo. Despite the complexity, this integration ensures efficient email communication for enhanced marketing strategies.
Introducing a custom sales representative module, we’ve empowered representatives to seamlessly place orders from the front end, catering to both customer needs and their own requirements.Additionally, sales representatives can track their sales journey through a dedicated dashboard.
We’ve personalized the shipping methods to reflect specific delivery timelines—orders placed before 2 PM ensure next-day delivery, while those placed after 2 PM require 2 days for delivery. This cut-off time is adjustable through the admin panel. Additionally, we’ve integrated warehouse capacity data per working day, providing accurate estimations for the next-day or 2-day delivery based on available resources.
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Evrig partnered with DecksDirect to lead a comprehensive digital transformation, beginning with the complex migration from Magento 1 to Magento 2. This collaboration involved streamlining and enhancing system integrations, including a direct Magento-NetSuite connection, seamless HubSpot CRM and Klaviyo email marketing integration, and custom solutions for sales order processing and warehouse operations. Through close coordination, Evrig delivered a robust, scalable, and performance-optimized eCommerce platform tailored to DecksDirect’s growing business needs.
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Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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