From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Enhancing DecksDirect’s online experience for faster, smarter outdoor building.
Page Speed Core Web Vitals
+70%
Customer Acquisition
+60%
Conversion Rate
+35%
Revenue Growth (YoY)
+25%
What our client say about us
Collaborating with the Evrig team has been and remains a fantastic experience for DecksDirect. They engage with more than just our development team, consistently working with our business and leadership teams to ensure they help us meet our business goals and objectives. Vijay, Sanjay, and their team genuinely care about our business.
About Client
Successfully transformed a legacy Magento Open Source platform into a modern, scalable Adobe Commerce Cloud ecosystem with enterprise-grade architecture.
Improved Core Web Vitals by 70% through Hyvä Enterprise, frontend optimization, and Fastly-powered caching.
Increased conversion rates by 35% by delivering a faster, frictionless shopping experience with Hyvä Checkout.
Enabled 60% growth in customer acquisition through SEO enhancements, performance improvements, and marketing platform integrations.
Delivered AI-powered product discovery using Adobe Live Search and Adobe Sensei Product Recommendations to improve search relevance and average order value.
Streamlined business operations with direct NetSuite ERP integration, HubSpot CRM, Klaviyo automation, and custom B2B sales workflows.
Strengthened platform reliability with Fastly WAF, New Relic monitoring, security hardening, and zero/low-downtime deployment strategies.
- Magento Open Source to Adobe Commerce Cloud Migration
- Adobe Commerce Cloud Architecture & Infrastructure Modernization
- Hyvä Enterprise Theme Development & Performance Optimization
- Hyvä Checkout Implementation & Conversion Optimization
- AI-Powered Product Recommendations (Adobe Sensei)
- Adobe Live Search / Elasticsearch Integration
- NetSuite ERP API Integration
- HubSpot CRM & Klaviyo Marketing Automation Integration
- Custom Sales Representative Ordering & B2B Workflow Development
- Performance, Security & Fastly CDN/WAF Implementation
- New Relic Monitoring, Alerting & DevOps Optimization
Problem Statement
DecksDirect's legacy Magento Open Source platform had reached the limits of its scalability, performance, and security capabilities. As business growth accelerated, the existing infrastructure struggled to provide a fast, reliable, and personalized shopping experience while maintaining operational efficiency. The organization required more than a platform migration—it needed a complete digital transformation that improved customer experience, modernized business operations, strengthened security, and created a scalable foundation capable of supporting long-term growth and innovation.
Client Challenges
DecksDirect faced several operational and technical challenges that limited platform performance, customer experience, and long-term scalability.
Slow page load times negatively impacted user engagement, SEO rankings, and overall conversion rates.
A lengthy and complex checkout process increased cart abandonment and reduced completed purchases.
Limited search capabilities made it difficult for customers to quickly find relevant products.
The absence of AI-driven recommendations reduced personalization opportunities and average order value.
Legacy architecture and technical SEO limitations reduced organic search performance.
Poor Core Web Vitals affected overall search engine rankings.
Duplicate and unused product attributes created unnecessary complexity and administrative overhead.
Inconsistent catalog data impacted product filtering, search accuracy, and overall data quality.
Legacy middleware increased system complexity and maintenance efforts.
Business systems required reliable real-time synchronization across orders, inventory, and customer data.
The platform required stronger security controls, regular patching, and enhanced administrator access management.
Limited monitoring capabilities delayed issue detection and increased operational risk.
Production deployments carried a higher risk of downtime and business disruption.
A lack of automated deployment and rollback strategies reduced release confidence and operational agility.
Limited business and technical documentation made ongoing platform management difficult.
Internal teams lacked comprehensive resources to independently maintain and extend platform functionality.
The Role of Evrig
Evrig partnered with DecksDirect to modernize its commerce platform through a strategic combination of platform migration, performance optimization, intelligent search, enterprise integrations, and operational excellence.
Successfully migrated the platform from Magento Open Source to Adobe Commerce Cloud, creating a secure, scalable, and future-ready commerce ecosystem.
Implemented Hyvä Enterprise and Hyvä Checkout, optimized frontend performance, and leveraged Fastly CDN to deliver faster page loads and a frictionless checkout experience.
Integrated Adobe Live Search and Adobe Sensei Product Recommendations to improve product discovery, personalization, and average order value.
Modernized business operations through direct NetSuite ERP integration and seamless connectivity with HubSpot CRM and Klaviyo for marketing automation.
Standardized product data, eliminated redundant attributes, and developed custom sales representative ordering functionality to improve operational efficiency.
Enhanced platform security with Adobe Commerce updates, Fastly WAF, RBAC, two-factor authentication, and proactive monitoring using New Relic.
Implemented reliable deployment pipelines, rollback strategies, and release processes to minimize downtime and ensure business continuity.
Delivered comprehensive business and technical documentation, empowering internal teams to independently manage, maintain, and extend the platform.
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Summary
Evrig successfully transformed DecksDirect from a legacy Magento Open Source store into a modern Adobe Commerce Cloud platform designed for performance, scalability, and long-term business growth. By combining Hyvä Enterprise, AI-powered product discovery, enterprise integrations, and advanced infrastructure optimization, the platform now delivers a faster, more intuitive shopping experience that improves customer engagement and conversion rates. Beyond customer experience, the project modernized business operations through direct NetSuite integration, marketing automation with HubSpot and Klaviyo, streamlined catalog management, and custom operational workflows. Supported by proactive monitoring, enhanced security, and reliable deployment practices, the new platform provides a secure, high-performance commerce ecosystem that enables DecksDirect to scale confidently while delivering measurable business results.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
