From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping TerraBella online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+93%
Customer Acquisition
+42.21%
Conversion Rate
+43.53%
Revenue Growth (YoY)
+29%
What our client say about us
Collaborating with the Evrig team has been a game-changer for Complete Tile Collection. Their expertise and dedication have significantly enhanced our operations. They work closely with our team, aligning their efforts with our business goals and objectives. Their commitment to our success and genuine care for our business make them an invaluable partner. We highly recommend Evrig for their exceptional service and support
About Client
TerraBella was built on a passion for combining timeless design with artisanal craftsmanship. From handcrafted mosaics to elegant tiles and trims, their collections are designed to bring luxury and character to both residential and commercial spaces.
Whether you're an interior designer, contractor, or dealer, TerraBella makes it easier to find and use the perfect surface materials for your project. Their curated product lines are supported by thoughtful digital tools and customer-first features that simplify every step—from inspiration to installation.
Behind the scenes, TerraBella is powered by advanced technology and personalized experiences. From secure B2B payment options and custom photography downloads to a dynamic installations gallery and tailored checkout options, their site is more than just a catalog—it’s a complete project companion.
We are building a custom user roles and permissions system for dealers in Magento 2. The goal is to manage roles from the admin panel and allow dealers limited control from the frontend.
We are customizing Magento 2 to manage dealer user roles and permissions more effectively. The system will support four roles: Super Admin, Dealer Admin, Design and Sales Associate, and Design and Sales Associate (View Only). These roles will be created and managed only from the admin panel, not by dealers.
On the frontend, dealers will only see and request users with the default admin-defined roles.
Users will be created in inactive status. Magento admins can approve and activate users via a mass action in the customer grid or through the "Customer Active" field in the customer edit form. Email notifications will be sent to both the user and the Terra Bella admin when a user is activated. Email templates and copy recipients will be configurable from the store configuration.
Finally, frontend user editing will be restricted, ensuring secure and controlled user management.
At the core of everything is a commitment to design, service, and functionality—helping partners build inspiring spaces with confidence and ease.
- Adobe Commerce version upgrade and optimization
- Multi-website setup with region-specific configurations
- Hyvä Themes design and frontend development
- Custom Braintree Payment Integration with credit card & ACH options
- Cloudflare Turnstile Captcha implementation across all forms and checkout
- B2B functionality with role-based access and pricing control
- Dealer-specific media gallery and download system
- Custom shipping selection on checkout
- Webgility to use REST API development and backend enhancements
Problem Statement
As a luxury tile and stone brand entering the eCommerce space for the first time, TerraBella needed more than just a website—they required a powerful digital foundation tailored to the demands of modern B2B commerce. The challenge was to architect and develop a feature-rich platform on Adobe Commerce from scratch, with full support for dealer-specific pricing, multi-website scalability, flexible payment options, and seamless media access for marketing teams. The goal was to deliver a fast, secure, and intuitive user experience that reflects TerraBella’s premium identity while laying the groundwork for future integrations and growth.
Client Challenges
The client faced key challenges including slow performance, the need for unique tile industry features, and enhancing overall user experience. Upgrading to modern platforms was also essential for security and speed but involved technical complexities.
- Previous agency was slow and not providing the solutions
- Limited support for multi-website and multi-region architecture
- Inadequate B2B functionality, such as price visibility control and custom dealer experiences
- Lack of a user-friendly interface for managing and downloading high-resolution product photography
- Need for more secure and flexible payment options, including ACH and credit card processing with dynamic fees
- Absence of intelligent security tools like modern CAPTCHA integrations
- Difficulty in presenting custom installations and gallery content in an engaging way
- A checkout process that didn’t accommodate custom shipping selections
The Role of Evrig
Successfully developed and deployed TerraBella on Adobe Commerce, ensuring enhanced scalability, enterprise-grade security, and optimal performance.
Hyvä Theme Implementation: Delivered a fully customized, lightweight frontend using the Hyvä theme, resulting in faster page loads and a smoother user experience.
B2B Enablement: Developed robust role-based access control, enabling dealer-specific pricing, login-restricted content, and a distinct user journey for trade partners.
Custom Pay Bill Later Payment Solutions: Integrated Braintree for credit card and ACH payments, with dynamic processing fee logic and secure payment method storage in the My Account section.
Media Gallery Development: Engineered a custom Photography Page for dealers to easily preview, select, and download product images—complete with ZIP packaging for bulk downloads.
Enhanced Security: Implemented Cloudflare Turnstile Captcha across all forms and checkout flows to enhance bot protection without compromising user experience.
Checkout Optimization: Customized the checkout flow to support TerraBella’s shipping preferences, allowing customers to select or schedule shipping methods.
Ongoing Enhancements: Delivered continuous improvements through REST APIs, Cloudflare integration.
We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features
Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.
We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual
To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
TerraBella, a luxury tile and stone manufacturer, partnered with Evrig to elevate their eCommerce presence through a seamless and scalable B2B experience. The project included the development and deployment of a new platform on Adobe Commerce, the implementation of the Hyvä theme for enhanced performance, and the creation of custom dealer-focused features—such as role-based pricing, secure ACH and credit card payment options, a dynamic product image gallery, and a customized checkout experience.
Evrig delivered a high-performing, scalable solution that aligned with TerraBella’s premium brand while simplifying operations and delivering a richer user experience for both public and dealer users.
Your Competitors Are Upgrading Their Stores, Are You?
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Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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