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From Legacy to Lightning-Fast: Powering eCommerce Evolution.

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Estreamly

Revamping eStreamly online experience for speed, performance & scalability.

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chevron Page Speed Core Web Vitals

+90%

chevron Customer Acquisition

+50

chevron Conversion Rate

+40

chevron Revenue Growth (YoY)

+44%

What our client say about us

estreamly
Raspal Thakur
eCommerce Manager, eStreamly
Working with Evrig has been transformational

From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.

About Client

eStreamly is a B2B video-commerce solution that transforms live streams and recorded videos into fully shoppable experiences—right within the video player. Brands can embed these videos across multiple channels (websites, social, email, SMS) and purchase flow is enabled without redirecting the customer.
estreamly
Founded
2020
Industry Name
eStreamly
Solution Name
B2B eCommerce Platform
Website Build for
US
Company Website
Stock Market
Listed in Stock Market
Key Highlights

Shoppable Video: use video to showcase your products, share UGC, Influencer content. Across your site, email and sms.

Ad to Action: Create dynamic shoppable video ads landing page that feature your products, shoppable on social leveraging your checkout.

Livestream shopping: interact with your audience and drive sales.

Merchandized Video: AI powered product tagging.

Content automation: build your shoppable library seamlessly.

In-video checkout: reducing friction.

Product and Cart Hydration.

First Party Data: for attribution and retargeting.

Recording & Replay: leverage past shows and video content.

Secure & Compliant.

Key Services Offered
  • Custom Module Development: Designed and built a tailored Adobe Commerce (Magento 2) module integrated with eStreamly’s video commerce platform.
  • Comprehensive Documentation: Delivered detailed technical and user guides to support installation, configuration, and usage.
  • Marketplace Submission: Prepared and submitted the module for approval on the Adobe Commerce Marketplace, ensuring full compliance with Adobe’s standards
  • Ongoing Maintenance: Provided regular updates to maintain performance, security, and compatibility with platform upgrades.
  • Version Compatibility: Ensured continuous support for the latest Adobe Commerce releases and ecosystem changes.
  • Client Support: Offered prompt assistance for end-client issues, including troubleshooting, configuration help, and feature guidance.

Problem Statement

Losing ground in a fast-moving digital world

eStreamly, a growing video commerce platform, provides live and shoppable video experiences that are already integrated with platforms like Shopify and WooCommerce. However, merchants using Adobe Commerce (Magento 2) have been unable to leverage eStreamly’s capabilities due to the lack of a native integration.To expand its market reach and serve enterprise-level eCommerce businesses, eStreamly required a custom Adobe Commerce module. The integration posed several challenges due to the complexity of Adobe Commerce’s architecture, including the need for secure API communication, dynamic checkout experiences, and seamless embedding of shoppable video content. Furthermore, the solution needed to be scalable, Marketplace-compliant, and adaptable to future platform updates — all while ensuring a smooth and optimized experience for both merchants and end-users.

Client Challenges

Deep technical restructuring and strategic foresight

The client struggled with an outdated server setup, slow performance from excessive plugins, and a poor mobile experience. Additionally, the site lacked sales optimization, limiting its ability to drive conversions and business growth.

  • Lack of Native Support for Adobe Commerce - eStreamly did not have an out-of-the-box integration with Adobe Commerce, limiting its accessibility to merchants on the Magento 2 platform.
  • Complex Integration Requirements - Adobe Commerce’s modular and enterprise-grade architecture required a more sophisticated integration approach compared to simpler platforms like WooCommerce or Shopify.
  • Real-Time Checkout Integration - The in-video checkout flow needed to sync with Adobe Commerce's cart, order, and payment workflows in real-time, requiring secure and reliable API interactions.
  • Marketplace Compliance - The module had to meet Adobe Commerce Marketplace requirements, including coding standards, documentation, and compatibility validations.
  • Version Compatibility and Maintenance - Ensuring the module remains compatible with ongoing Adobe Commerce updates introduced a continuous maintenance responsibility.

The Role of Evrig

Where deep technical expertise meets business transformation

Evrig served as the technology partner responsible for delivering a custom integration between eStreamly and Adobe Commerce. Our key responsibilities included:

Requirement Analysis & Solution Design: Collaborated with the eStreamly team to understand business goals and technical workflows, then designed an architecture tailored for Magento 2’s ecosystem.

Custom Module Development: Built a robust, scalable Adobe Commerce module that enables shoppable video and live-stream checkout experiences directly through the eStreamly platform.

API Integration: Developed secure and efficient API interactions between Adobe Commerce and eStreamly to ensure real-time synchronization of cart, checkout, and order data.

Marketplace Submission: Prepared and submitted the integration for Adobe Commerce Marketplace review, ensuring full compliance with coding, documentation, and versioning standards.

Ongoing Maintenance & Version Compatibility: Delivered regular updates and ensured continued compatibility with the latest Adobe Commerce releases.

Full-Scale Magento 2 Migration Architecture
Full-Scale Magento 2 Migration Architecture

We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features

Performance Optimization for Core Web Vitals
Performance Optimization for Core Web Vitals

Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.

Seamless Integration with ERP & Service Systems
Seamless Integration with ERP & Service Systems

We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual

Deployment on Scalable AWS Cloud Infrastructure
Deployment on Scalable AWS Cloud Infrastructure

To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance

Launch Your Hyvä Store 80% Faster

We build tailored Hyvä themes from the ground up — just for your brand.

Integrations That Power Operations

Bridging digital efficiency with backend intelligence

To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.

Adobe
ERP System Integration

A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.

Adobe
Service CRM Integration

Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.

Adobe
Marketing & Communication Tools

Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.

Results we delivered

The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.

+82%

chevron SITE PERFORMANCE IMPROVEMENT

+38%

chevron REVENUE uplift post-launch

+42%

chevron CONVERSION RATE BOOST

-38%

chevron BOUNCE RATE DROP

Summary

A digital shift that’s measurable, meaningful, and made to scale

To support its expansion into the Adobe Commerce ecosystem, eStreamly partnered with Evrig to develop a custom integration enabling shoppable video and live-stream commerce for Magento 2 merchants. Evrig successfully delivered a robust, scalable module that bridges eStreamly's interactive video platform with Adobe Commerce’s advanced checkout and order management workflows. The project addressed complex integration requirements, ensured Adobe Marketplace compliance, and included ongoing support and maintenance. As a result, eStreamly is now equipped to offer its innovative video-commerce experience to a broader range of enterprise merchants using Adobe Commerce.

Summary
Tile Experience Summary

Quick Answers to Your eCommerce Queries

Clear solutions, no fluff.

Connect Expert
Why choose Magento for my online store?
Magento offers supreme customization and scalability for growing brands. We optimize it for speed with Hyva themes, security, and built-in SEO tools to maximize sales.
Do you support Magento 2 upgrades?
Yes, we migrate from Magento 1 or older versions seamlessly with no data loss and better performance. Post-upgrade, we also handle security patches and maintenance.
What’s the typical cost for an eCommerce store?
Costs depend on features you want to integrate. We customize solutions, whether you need a basic Shopify store or a custom Magento enterprise setup. We suggest you share your goals for a precise estimate.
How long does development take?
Simple stores launch in 8-12 weeks, while; complex builds take 3-6 months. Plus, we prioritize MVPs to get you selling fast, then add advanced features later.
Can you migrate my existing store to a new platform?
Yes, we transfer products, customers, and orders from Shopify, WooCommerce, or legacy systems with zero downtime. Also, we optimize your new store for higher conversions.
Do you offer post-launch support?
Ofcourse, our plans include security updates, bug fixes, and performance tuning. Many clients retain us for ongoing growth strategies like CRO and SEO.
How do you improve conversion rates?
We audit your UX, simplify checkout, add trust signals like reviews, SSL, and run A/B tests. This boosted our clients sales by 20-60% in 3-6 months.
Which payment gateways do you integrate?
We help integrate all major options like Razorpay, PayPal, Stripe, and many niche solutions like BNPL and Simpl. Our experts gives smooth, secure transactions customized to your market.

Your Competitors Are Upgrading Their Stores, Are You?

Don’t get left behind, Outperform them.

Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.

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