Transforming Hair Care eCommerce with Speed, Performance, and Seamless Shopping.
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Modern Hyvä-powered store delivering performance, efficiency, and customer satisfaction.
Page Speed Core Web Vitals
+95%
Customer Acquisition
+85
Conversion Rate
+43
Revenue Growth (YoY)
+28%
What our client say about us
From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.
About Client
Our team successfully transformed the client’s eCommerce experience by migrating their store from PWA to the Hyvä theme, delivering faster page loads, improved performance, and streamlined frontend development.
Upgraded Magento to the latest version, enhancing security, stability, and access to new platform features, ensuring the store remains future-ready.
Optimized product and category pages to reduce load times, improve user experience, and strengthen SEO performance for better search visibility.
Re-implemented HubSpot tracking within the Hyvä framework to ensure accurate marketing analytics and lead tracking.
Redesigned the checkout process for smoother, faster, and more intuitive user experience, reducing cart abandonment and improving conversions.
Enhanced NetSuite integration to support custom surcharge logic, aligning backend operations with unique business requirements.
Revamped customer forms to capture better quality data, improve lead management, and support targeted marketing campaigns.
- UI/UX Design
- Build new Adobe Cloud Commerce on premises store.
- Hyvä theme design and frontend development
- Latest Magento Upgraded to the latest version with improved security and features.
- Migration to Hyvä Theme - Delivered a faster, smoother, and modern frontend.
- NetSuite Integration - Extended integration to support custom business logic and surcharges.
- HubSpot Integration - Implemented accurate tracking and effective lead management.
- Hyvä Checkout Customization - Created a streamlined, user-friendly checkout experience.
- Customer Forms Customization - Enhanced forms for better data capture and marketing leads.
Problem Statement
The client’s eCommerce store was running on an outdated Magento version, leading to performance bottlenecks, security vulnerabilities, and limited access to new features. While the existing PWA frontend was modern in concept, it faced slow load times, limited flexibility for customizations, and a complex development workflow. The client also required seamless integration with key business systems such as NetSuite and HubSpot to improve operational efficiency and enable effective marketing automation. Furthermore, the checkout process and customer-facing forms did not fully support the brand’s UX and functional requirements, necessitating customization for a smoother, more intuitive user experience.
Client Challenges
The client struggled with an outdated server setup, slow performance from excessive plugins, and a poor mobile experience. Additionally, the site lacked sales optimization, limiting its ability to drive conversions and business growth.
- Slow Page Load Times: Product and category pages were slow, impacting user experience and SEO.
- Frontend Limitations: PWA-based frontend restricted customizations and caused heavier maintenance.
- Outdated Magento Version: Existing Magento version limited functionality, security, and extension compatibility.
- Rebuilding Integrations: HubSpot and other features needed re-implementation to work efficiently in Hyvä.
- Checkout Optimization Needs: Checkout required customization for smoother, business-specific workflows.
- Limited Customer Forms: Default forms were insufficient for capturing quality data and managing leads.
- Enhanced NetSuite Integration: Existing integration needed additional logic, such as custom surcharges, without affecting order processing.
The Role of Evrig
Evrig served as both a strategic and technical partner, leading the modernization of easihairpro.com’s eCommerce infrastructure. The team provided end-to-end implementation, performance optimization, and system integration expertise, ensuring a seamless transition with minimal disruption.
Key Contributions
Magento Upgrade & Hyvä Migration: Upgraded Magento to the latest version and migrated the frontend to Hyvä for improved performance and faster development.
Performance Optimization: Optimized product and category pages to reduce load times and enhance SEO.
Feature Customization: Customized Hyvä Checkout and core functionalities for a smoother, more intuitive user experience.
System Integration: Re-integrated HubSpot tracking and extended NetSuite integration to support custom business logic.
Seamless Transition: Implemented all changes with minimal disruption to daily operations.
Enhanced Customer Experience: Improved forms and lead capture for better data management and marketing insights.
Key Achievements
Migrated from PWA to Hyvä, improving frontend performance.
Upgraded Magento for enhanced security and access to new features.
Optimized pages for faster loading and better SEO.
Re-integrated HubSpot tracking for accurate marketing analytics.
Customized checkout for a smoother shopping experience.
Extended NetSuite integration for custom surcharge logic.
Enhanced customer forms for better data capture and lead management.
The team ensured a seamless transition with minimal disruption while improving load times, customizing core features, and enhancing both customer experience and backend operations.
We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features
Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.
We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual
To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Easihairpro.com partnered with Evrig to upgrade Magento, migrate from PWA to Hyvä for faster performance, and customize key integrations like HubSpot and NetSuite with business-specific features. Product pages, checkout, and customer forms were optimized to boost speed, conversions, and backend efficiency.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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