From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping DIY Home Center online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+90%
Customer Acquisition
+65
Conversion Rate
+30
Revenue Growth (YoY)
+29%
What our client say about us
From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.
About Client
Successfully transitioned from Magento 2 (Adobe Commerce) to Adobe Commerce Cloud, creating a more secure, scalable, and high-performing foundation.
Boosted page speed and SEO performance through advanced product and category page optimizations.
Delivered a frictionless checkout experience by customizing the Hyvä checkout flow, improving conversions and usability.
Enhanced data accuracy and operational efficiency with real-time NetSuite integrations for pricing, orders, and inventory.
Strengthened marketing intelligence through improved HubSpot tracking and Klaviyo integration.
Enabled better customer engagement and lead capture with enhanced forms and automated CRM workflows.
Improved system reliability and visibility by implementing New Relic for real-time performance monitoring.
Empowered customers with intuitive custom calculators, simplifying complex product quantity calculations.
- Magento Upgrade & Cloud Migration — Upgraded to the latest version and migrated the platform from Magento 2 PWA to Adobe Commerce Cloud
- Hyvä Theme Development — Implemented a fast, responsive, and SEO-friendly frontend
- Checkout Customization — Enhanced Hyvä checkout for a smooth, conversion-optimized flow
- NetSuite Integration — Extended and customized for surcharge logic, real-time sync, and operational automation
- HubSpot CRM Integration — Built custom API-driven workflows for syncing customer data, quotes, and lead activities
- Customer Data Enhancements — Customized forms for better data capture and lead management
- Custom Calculators — Developed specialized tools for railing systems, fasteners, and deck material estimation
- Klaviyo Integration — Set up transactional and marketing email workflows
- New Relic Implementation — Enabled continuous performance monitoring and proactive issue resolution
Problem Statement
DIY Home Center needed a feature-rich, scalable platform built on Adobe Commerce to support dealer-specific pricing, multi-website operations, flexible payment options, and seamless media access for marketing teams. The challenge was to deliver a fast, secure, and intuitive user experience that reflects the brand’s premium identity while providing a foundation for future integrations and business growth.
Client Challenges
- The previous agency was slow to respond and unable to deliver effective solutions.
- Limited support for multi-website and multi-region architecture restricted scalability.
- The platform lacked a user-friendly interface for managing and downloading high-resolution product imagery.
- Existing payment options were limited, with no secure or flexible methods such as ACH or dynamic credit card fee processing.
- There were no modern security measures in place, such as intelligent CAPTCHA integrations.
- The checkout process was rigid and did not support custom shipping selections.
The Role of Evrig
Evrig upgraded Magento to the latest version and migrated DIY Home Center to Adobe Commerce Cloud, creating a secure, scalable, and cloud-optimized infrastructure. This modernization provided the foundation for multi-website support, improved performance, and future integrations, enabling the platform to handle increased traffic and business expansion seamlessly.
The team implemented the Hyvä theme, delivering a fast, responsive, and SEO-optimized frontend. Product and category pages were redesigned to reduce load times and improve user engagement. The improved frontend also supports intuitive navigation, mobile responsiveness, and accessibility, enhancing the overall shopping experience for both professional builders and DIY customers.
Evrig streamlined integrations with NetSuite, HubSpot, and Klaviyo, building custom API-driven workflows to synchronize customer data, quotes, orders, and inventory in real time. This automation enhanced operational efficiency, reduced manual errors, and enabled smarter marketing and customer engagement through accurate data and advanced reporting capabilities.
The team customized the checkout process, enhanced customer forms, and developed custom calculators for railing systems, fasteners, and deck materials. These enhancements ensured a seamless, intuitive, and conversion-focused shopping experience, making complex purchasing decisions simpler for customers while supporting DIY Home Center’s business goals.
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Evrig led a comprehensive digital transformation of DIY Home Center’s eCommerce ecosystem, elevating performance, scalability, and customer experience. By migrating to Adobe Commerce Cloud, modernizing the frontend with the Hyvä theme, and streamlining complex NetSuite and CRM integrations, we built a fast, future-ready platform. The result is a high-performing, conversion-optimized digital experience that supports business growth and delivers measurable impact.
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Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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