From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping DIY Home Center online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+90%
Customer Acquisition
+70
Conversion Rate
+40
Revenue Growth (YoY)
+35%
What our client say about us
From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.
About Client
Transitioned from Magento 2 (Adobe Commerce) to Adobe Commerce Cloud, providing a more secure, scalable, and cloud-optimized infrastructure.
Product & category pages optimized to reduce load times and improve SEO.
Re-implemented HubSpot tracking within the Hyvä framework.
Customized Hyvä Checkout for smoother and more intuitive user experience.
Extended NetSuite Integration to support custom surcharge logic, Enabled real-time synchronization for master data, order processing, and inventory control.
Enhanced customer forms for better data capture and lead management.
HubSpot CRM Integration Built custom API-driven workflows to synchronize customer data, quotes (deals), and lead activities.
Integrated Klaviyo with Magento to manage transactional and marketing email campaigns.
Integrated New Relic for real-time monitoring and issue resolution, enhancing system reliability and debugging capabilities.
Built tools to help users calculate quantities for railing systems, fasteners, and deck materials.
- Latest magento upgrade
- Adobe cloud migration
- Migrate from pwa to hyva theme
- Hyvä Themes Development
- Netsuite Integration
- Hubspot Integration
- Hyva checkout customization
- Customer forms customizations
- Custom calculatos
- Klaviyo Integration
- New Relic integration
Problem Statement
The challenge was to architect and develop a feature-rich platform on Adobe Commerce from scratch, with full support for dealer-specific pricing, multi-website scalability, flexible payment options, and seamless media access for marketing teams. The goal was to deliver a fast, secure, and intuitive user experience that reflects DIT's premium identity while laying the groundwork for future integrations and growth.
Client Challenges
The client struggled with an outdated server setup, slow performance from excessive plugins, and a poor mobile experience. Additionally, the site lacked sales optimization, limiting its ability to drive conversions and business growth.
- Previous agency was slow and not providing the solutions.
- Limited support for multi-website and multi-region architecture.
- Lack of a user-friendly interface for managing and downloading high-resolution product photography.
- Need for more secure and flexible payment options, including ACH and credit card processing with dynamic fees.
- Absence of intelligent security tools like modern CAPTCHA integrations.
- A checkout process that didn’t accommodate custom shipping selections.
The Role of Evrig
Evrig played a strategic and technical partner role in modernizing diy.com’s eCommerce infrastructure.
From upgrading Magento to migrating to Adobe commerce cloud and frontend to Hyvä, Evrig provided end-to-end implementation, performance optimization, and system integration expertise.
The team ensured a seamless transition with minimal disruption while improving load times, customizing core features, and enhancing both customer experience and backend operations.
We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features
Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.
We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual
To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
diyhomecenter.com Evrig led the end-to-end digital transformation of DIY Home Center’s eCommerce presence. Starting with the migration to Magento 2 Adobe Commerce Cloud, our team streamlined complex integrations, modernized the frontend with the Hyvä theme, and boosted operational efficiency with NetSuite and CRM automations. The final solution is a lightning-fast, conversion-friendly, and business-aligned platform that drives measurable results.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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