In the fast-paced world of eCommerce, personalization has become essential for attracting and retaining customers. With Magento 2 Customer Segments, merchants can effortlessly tailor their offerings to meet the specific needs of different customer groups. This powerful feature allows for dynamic categorization based on customer behavior, attributes, and purchase patterns. Imagine running a fashion store where returning customers receive exclusive discounts, while new visitors are greeted with targeted promotions.
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