Related Product Rules allow you to control which products are shown as Related Products, Up-sells, or Cross-sells in Adobe Commerce.
These rules can also be targeted to specific Customer Segments for personalized merchandising experiences.
For more details, see Customer Segments.
Each rule includes a Priority setting to decide which rule applies first when multiple are active (lower number = higher priority).
Access Related Product Rules
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Go to Marketing → Promotions → Related Product Rules in the Admin panel.
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Click Add Rule in the upper-right corner.
Create a Related Product Rule
Step 1: Create a New Rule
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In the Rule Information section, provide the basic details for your rule.
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Rule Name: Enter a descriptive name for easy identification.
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Status: Choose whether the rule is Active or Inactive.
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Priority: Determines which rule applies first when multiple are triggered.
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Rule Type: Choose where you want the rule to apply:
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Related Products
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Cross-sell Products
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Up-sell Products
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Result Limit: Maximum number of products to be displayed by this rule.
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Customer Segments:
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If the rule applies to specific segments, set Customer Segments to Specified and choose the segments.
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(For this example, the rule is applied to all customer segments.)
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Step 2: Products to Match
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Add a condition to define which products the rule should apply to.
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You can base conditions based on product attributes:
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Specific SKUs
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Categories
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Attribute Set
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Color
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Example:
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If you set Category is 3, the rule will apply only to that category.
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If you leave this blank, the rule applies to all products.
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Step 3: Products to Display
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Define which products should be displayed as Related, Up-sell, or Cross-sell when Step 2 conditions are met.
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You can set display conditions based on product attributes:
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Specific SKUs
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Categories
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If you add SKUs 24-MB01 and 24-MB03, these will display with the products from Step 2.
Example:
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Step 4: Save & Apply Rule
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After configuring all sections (Rule Information, Products to Match, and Products to Display), click Save.
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Run reindexing to apply the rule changes on the frontend.
bin/magento indexer:reindexStep 5: Verify on Frontend
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Go to the product page for any product defined in Step 2.
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Scroll to the Related, Cross-sell, or Up-sell section.
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Confirm that the products defined in Step 3 appear correctly.
Delete a Related Product Rule
To remove an existing related product rule from Adobe Commerce:
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In the Admin sidebar, go to Marketing → Promotions → Related Product Rules.
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Locate the rule you want to delete in the list.
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Click the Rule Name to open its details page.
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In the upper-right corner, click Delete.
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When prompted for confirmation, click OK to permanently delete the rule.
Summary
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Related Product Rules help automate and personalize product recommendations.
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Improve engagement, boost conversions, and manage product relationships directly through the Admin panel.