From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping Lash Perfect online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+90%
Customer Acquisition
+17%
Conversion Rate
+43%
Revenue Growth (YoY)
+18%
What our client say about us
From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.
About Client
Founded in 2006, The Eyelash Design Company set out to redefine the lash and brow industry with professional-grade products, expert-led training, and a global education platform.
Our mission is to make beauty simple, safe, and empowering — whether you're a beginner or running a full-service salon. We help professionals deliver outstanding results with products they can trust.
At Lash Perfect and Lash FX, our strength lies in our people — passionate beauty specialists dedicated to quality, creativity, and client success, not automated service or one-size-fits-all kits.
With trusted brands like Lash Perfect, Brow Perfect, Hi Brow, and Lash FX, we now support professionals in over 35 countries — helping them elevate every lash lift, brow tint, and microblading treatment with confidence.
From classic lash extensions to the latest lamination and lift innovations, we continue to push boundaries — powered by hands-on education, reliable support, and a lasting passion for professional beauty.
- Migration from Magento Open Source to Adobe Commerce Cloud
- Implementation of Adobe Live Search for faster product discovery
- Multi-website setup to support global/regional storefronts
- Performance-focused theme redesign tailored for speed and UX
- Integration of third-party applications and custom APIs
- Rvvup payment gateway integration with enhanced fraud detection
- Theme and UI optimization for mobile and desktop experiences
- Cleanup and optimization of custom and core Magento modules
- Security hardening with ongoing patch management and compliance
Problem Statement
Lash FX and Lash Perfect required a faster, more secure, and scalable eCommerce platform to support their expanding global presence. Their existing Magento setup suffered from performance limitations, outdated themes, slow and inefficient search, restricted integration capabilities, and increasing security vulnerabilities.
A comprehensive digital transformation was essential — including migration to cloud infrastructure, improved search functionality, multi-website architecture, Rvvup payment integration, theme/UI enhancements, and continuous patch and security management — all aimed at delivering a seamless, high-performing, and future-ready shopping experience.
Client Challenges
The client struggled with an outdated server setup, slow performance from excessive plugins, and a poor mobile experience. Additionally, the site lacked sales optimization, limiting its ability to drive conversions and business growth.
- Modernizing Magento for global beauty commerce
- Lash FX and Lash Perfect faced several challenges rooted in platform limitations, fragmented integrations, and outdated frontend performance. As their global reach expanded, the existing Magento setup struggled to keep up with modern user expectations, multi-site complexity, and operational demands.
- Magento Optimization for Performance & Scalability The storefront needed significant performance improvements, particularly in mobile responsiveness and speed. Evrig addressed this with a complete theme redesign and module cleanup, optimizing both frontend and backend performance.
- Payment Flexibility with Rvvup The existing payment setup lacked advanced fraud protection and flexibility. Integration of Rvvup enabled modern multi-method checkout support, enhanced 3D Secure, and robust validation systems to reduce risk and boost trust.
- Multi-Website Management Managing multiple websites and regional storefronts within Magento required better structure and flexibility. Evrig implemented a scalable multi-website architecture, simplifying admin control and supporting region-specific configurations.
- Search & UX Improvement The default product search was slow and inaccurate, making product discovery difficult. Implementing live search created a smoother shopping experience, especially for professional users seeking specific lash and brow tools.
- Third-Party Integrations & Security The site lacked integration with several critical third-party systems, and security patching was not up to date. Evrig introduced secure, real-time API integrations for third-party tools, alongside ongoing patch management and security hardening to maintain compliance and protect customer data.
The Role of Evrig
Where beauty business goals met powerful Magento engineering
Evrig partnered with Lash FX and Lash Perfect to strengthen their Magento 2 platform and enable long-term scalability. We led a smooth migration to cloud infrastructure, integrated Rvvup payments with advanced fraud protection, and implemented live search to enhance product discovery.
The team executed a performance-focused theme redesign, enabled a flexible multi-website setup, and optimized the Magento codebase by removing unused modules and improving frontend speed.
We also integrated essential third-party systems and ensured ongoing security through regular patching and best practices — delivering a secure, scalable, and conversion-friendly eCommerce platform tailored to the brand’s global reach.
We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features
Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.
We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual
To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Evrig partnered with Lash FX and Lash Perfect to execute a focused eCommerce upgrade — optimizing their Magento 2 platform for speed, scalability, and global expansion. The project included a strategic migration to cloud infrastructure, seamless integration of Rvvup payments, live search enhancement, and multi-website support. With custom theme redesigns, third-party app integrations, and continuous patch and security management, Evrig delivered a high-performance, secure, and conversion-focused digital experience aligned with the brand’s premium positioning in the global beauty industry.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
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