The previous year witnessed an astonishing surge in global eCommerce sales, reaching a remarkable $4.2 trillion. Additionally, recent data from Adobe reveals a substantial 38% year-over-year increase, amounting to $876 billion in worldwide eCommerce sales during the initial three months of 2021. This remarkable growth is undoubtedly a positive indicator for online retailers. However, along with these promising prospects, significant challenges have emerged. Not only are eCommerce platforms required to effectively manage the imminent influx of online visitors, but they must also proactively meet and exceed customer expectations in various areas such as content generation, mobile compatibility, seamless multi-channel availability, and modern and appealing design aesthetics.

While no single eCommerce platform can fulfill all requirements, we firmly believe that Adobe Commerce, powered by Magento, stands out as a premier choice for businesses operating at the mid-market and enterprise levels. With a four-year track record as a leader in Gartner’s Magic Quadrant and recognition as the top provider in the B2B 300, Internet Retailer Top 1000, and Top 500 Guides for Europe and Latin America, Magento has established its prowess. Beyond these achievements, Magento boasts a vibrant global community of developers and an extensive network of partners specialising in solutions and technology. In the following sections, we present six compelling reasons that underline why embracing Magento development should be a priority for your consideration.

5 Features of Magento Development for eCommerce

Organizations opt for Magento due to a range of factors. However, let’s delve into just six standout features of Magento that highlight how engaging in Magento development can lead to the expansion of your business, increased website visitors, and enhanced revenue streams.

1. Mobile Commerce and Responsive Design

The landscape of e-commerce is being transformed by mobile devices. As per Google’s findings, a substantial 92% of consumers who utilize their smartphones to search for products end up making relevant purchases. This phenomenon is so impactful that Business Insider forecasts the mobile commerce sector to reach a value of $488.0 billion by the year 2024. This situation creates an exceptional chance for e-commerce entities: deliver a smooth mobile experience and leverage the resulting surge in website visitors. Sounds straightforward, doesn’t it?

Conversely, Magento was developed with a focus on optimizing mobile usage. Its web pages are responsive, its shopping cart is designed for ease of use, and its rapid checkout functions cater explicitly to smartphones, tablets, and similar mobile gadgets. Additionally, the process of Magento development incorporates suggestions for complementary items, related products, and supportive articles, all aimed at enhancing both the mobile user experience and the potential for sales. This seamless journey of browsing and purchasing sustains prolonged visitor engagement on your website, thereby increasing the probability that they’ll discover items of interest and ultimately complete a transaction.

In general, your website should prioritize mobile compatibility, featuring adaptable web pages, user-friendly shopping cart capabilities, and streamlined checkout processes.

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2. Multi-Store Support

An increasing number of enterprises are establishing numerous retail outlets in various places to cater to customer requirements. Despite these brands falling under the same corporate entity, the majority of these websites are handled as distinct entities. The task of overseeing each domain, updating content, and attracting visitors is already challenging, and managing each individual e-commerce store is even more complex. What’s more, users encounter difficulties in synchronizing data across platforms, limiting them to fundamental analytics and basic projections. Your e-commerce platform should empower you to efficiently manage all your stores from a single interface.

Magento simplifies the management of each subsidiary enterprise by centralizing all your websites through a single administrative console. Once this setup is finalized, the Magento development process streamlines the addition and modification of new storefronts. Moreover, Magento facilitates the implementation of dynamic search features, incorporating auto-suggested terms and filterable tags that contribute to an exceptional user experience across all your retail outlets. This not only reduces administrative complexity and enhances customer interaction but also provides a comprehensive overview of your business, identifying areas for improvement and optimization. By consolidating all your storefronts through Magento, your business can readily expand to meet market demands.

3. Multichannel Commerce and Marketplaces

Buyers appreciate having a range of options when making purchases. They desire the flexibility to make purchases in physical stores, through social media platforms, via retail collaborations, utilizing their Amazon credentials, or on online shopping websites. While certain businesses might assume that funneling customers exclusively toward a single channel would enhance the likelihood of successful transactions, this belief would be erroneous. Restricting consumer choices actually diminishes the probability of fostering a lasting connection with your brand.

Hence, the question arises: How can you enhance customer lifetime value while circumventing challenges related to inventory management and order fulfillment? Seek an e-commerce platform that seamlessly integrates with diverse sales channels, enabling you to extend your outreach to a wider range of potential customers. Magento offers the capability to link up with other online marketplaces where you already maintain a presence, managing them comprehensively via a unified administrative interface. The addition of just one more marketplace can significantly expand your potential market reach. For example, the Amazon marketplace boasts a staggering 353 million products and engages over 213 million distinct users in the United States alone. In addition to Amazon, Magento development accommodates integrations with platforms such as Alibaba, eBay, Etsy, Rakuten, and Souq.

Furthermore, Magento boasts a thriving marketplace of add-ons that enable seamless integration with various payment, shipping, accounting, and customer support tools. Through its capability to accommodate multiple marketplaces, you can cater to customers across diverse platforms and harness the potential of purchasing through multiple channels. Proficient Magento developers possess the expertise to devise tailored solutions for a plethora of marketplaces, thus establishing multi-faceted buying experiences that translate into increased clientele and heightened revenue streams.

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4. Extremely Adaptable Platform

Initial impressions hold immense significance. Consumers won’t readily place trust in unappealing or uninviting e-commerce websites. However, the truth remains that a majority of content management and e-commerce platforms fail to offer an engaging or captivating encounter. Your e-commerce website needs to seamlessly embody your brand’s essence, exuding assurance in your offerings and the manner in which you conduct your operations.

You require an e-commerce platform that holds the capacity for tailored design and features that align with your brand identity. What sets Magento apart is its ability to be entirely personalized with the assistance of a development agency. Skilled developers, armed with the appropriate knowledge, can craft a distinctive aesthetic and user experience for your product pages, shopping cart, and checkout sections, setting your website apart from others. To achieve a genuinely unique outcome, consider enlisting consultants well-versed in the realm of Magento development.

5. Magento segmentation

Furthermore, Magento provides segmentation capabilities, enabling you to focus on distinct sets of individuals according to their historical purchasing patterns, on-site interactions, and selections in their shopping carts. Utilizing this information, you can devise strategic email campaigns featuring blog entries and informative content tailored to customers’ past buying behaviors and anticipated preferences. Additionally, Magento empowers you to furnish relevant discounts, either on the website itself or through email, aligning with the products that customers have viewed, bought, or included in their carts.

Moreover, it’s possible to set up your Magento platform to showcase product suggestions and upselling offers on both product pages and during the checkout process. As these promotions can be customized to cater to various customer segments and their behavioural trends, the likelihood of customers making purchases increases significantly. These extensively personalized content marketing approaches contribute to elevated website traffic and heightened conversion rates, especially when combined with Magento’s streamlined one-page checkout feature.

Elevate Your Online Expansion Using Magento

Attracting dedicated customers isn’t achievable with an uninspiring and non-responsive e-commerce website. Buyers seek comprehensive information about your offerings across affiliated brands, accessible on any device, and presented through an aesthetically pleasing interface. They desire access to customer reviews, product recommendations, and the ability to purchase related accessories. Fortunately, a prominent e-commerce platform stands out from the rest.

Magento is renowned for its mobile commerce capabilities, multi-channel functionality, and multi-store support, all integrated into a flexible framework that facilitates captivating designs and distinctive features. Its pre-built attributes make it an ideal fit for enterprises aiming to introduce new products, expand globally, and enhance operational efficiency. Magento leverages upselling, cross-selling tactics, and tailored promotions to amplify sales potential. If any of these aspects are pivotal for your e-commerce venture, exploring the Magento platform is a prudent move.

Evrig Solutions, a specialised Magento Support Agency, excels in crafting internationally recognized e-commerce websites. Their ecommerce website development services establish a reliable partner in optimizing your e-commerce store for heightened conversions and increased sales. Whether you’re initiating a new site, migrating, or enhancing your enterprise, Evrig Solutions guides you in selecting the optimal development strategy, freeing you to focus on business endeavours rather than technological intricacies.