Branding plays a crucial role in the success of an e-commerce store. It helps businesses establish a distinct identity, build customer trust, and create a memorable impression. Consistent branding across all touchpoints reinforces brand recognition, fosters customer loyalty, and sets businesses apart from competitors. In the competitive e-commerce landscape, where countless options are just a click away, a strong brand presence is vital to capture and retain customers.

Within the realm of e-commerce, email communication plays a vital role in engaging customers and driving conversions. When it comes to email marketing, having a customized email logo in Magento 2 can significantly enhance brand recognition and professionalism. By replacing the default logo with your own customized version, you can align your email communication with your brand identity, create a cohesive experience for customers, and reinforce brand recall. This small but impactful change can make a lasting impression on recipients and contribute to the overall success of your e-commerce store.

Here, we have provided a complete guide on how to change email logo in Magento 2.

How to Change Email Logo in Magento 2

The logo customization feature in Magento 2 provides flexibility in accepting various image types, including JPG/JPEG, GIF, PNG, or SVG. Additionally, Magento 2 allows you to easily customize the size of the logo through its Admin panel. However, to ensure optimal display quality on high-resolution devices, here’s a helpful tip: upload an image that is three times larger than the required size for the header. If you’re unsure about the size of the logo or any other images used in your theme, you can simply right-click on the image on your website, select “Inspect element,” and retrieve its dimensions from the element inspection tool. This way, you can ensure a clear and crisp logo appearance across different devices and resolutions.

Changing the transactional email logo in Magento is a straightforward process that can be done through the backend. Here are the steps to accomplish this:

Step 1: Log in to Magento admin panel

Step 2: Go to Content > Design > Configuration through the admin sidebar and select your current theme.

Step 3: You can see the list of design configurations here. 

Step 4: Click on the edit option under the action.

Step 5: Scroll down and expand the ‘Transactional Emails‘ under the other settings.

Step 6: Now, you will get the following options in your Magento store:

You can add or change the email logo in Magento 2 using the following options.

Logo Image: Upload, drag & drop or select the logo image for transactional emails

Logo Image Alt: Enter the Alt attribute of the logo image that you want to set

Logo Width: Enter the width of the logo image here

Logo Height: Enter the height of the logo image here

Header Template: Select the header template for emails

Footer Template: Select the footer template for emails

All Done!

This is how you can easily change the email logo in magento 2. If you require any assistance with Magento development services, It Evrig Solutions is available to provide support and guidance.