Adobe Commerce BI for Your E-commerce Business
- June 12, 2023
- Posted by: Vijay Golani
- Categories: eCommerce, Magento, Magento 2
Adobe Commerce Business Intelligence, also known as Magento Business Intelligence, is a cloud-based platform that enables organisations and businesses to make informed decisions by effectively managing and analysing data. This powerful platform has captured the attention of a wide audience due to its ability to seamlessly consolidate data, manage data sources, model data, generate charts and reports, and maintain a reliable source of information.
Within the platform, users can explore a range of options such as Marketing ROI, Customer Segmentation, Customer Lifetime Value, Executive and Investor KPIs, Merchandising Analysis, and Cohort Analysis. These features efficiently demonstrate the platform’s utility.
While the aforementioned features showcase the capabilities and value that the platform brings to business operations, let’s take a closer look at the direct benefits of utilising Adobe Commerce Business Intelligence for E-commerce.
Advantages of Employing Adobe Commerce BI for E-commerce Operations
The advantages of utilising the Adobe Commerce Business Intelligence tool are as follows:adobe commerce business intelligence
1. Cloud Delivery
When utilising Adobe Commerce Business Intelligence, you can take advantage of cloud-based services that offer ongoing updates, monitoring, development tools, and efficient deployment processes. The cloud delivery of Adobe Commerce BI allows you to utilise pre-built tools and various integration environments, ensuring optimal performance for both the front-end and back-end of your store, guaranteeing its full functionality.
2. Data warehousing management
Adobe Commerce includes a cloud-based data warehouse that is hosted and allows for the consolidation of data in a single location for convenient access from anywhere. Users have full authority to select and synchronise data from different systems while ensuring data security and integrity. Additionally, integrating third-party data sources and databases is made effortless with the availability of prebuilt integrations.
3. Enhanced efficiency and performance
The Content Delivery Network (CDN) tool guarantees rapid delivery of content, ensuring the availability, scalability, and optimal performance of the store. This eliminates concerns about website speed and page loading times, allowing users to concentrate on boosting sales.
Adobe Commerce holds PCI certification, enabling merchants to utilise the PCI Attestation of Compliance to support their own certification process. Various security tools, such as security scanning, provide regular notifications regarding security vulnerabilities, unauthorised entry, and malware. The Adobe Commerce community support ensures that users stay informed about emerging threats and risks.
5. Comprehensive and professionally handled service
An additional advantage of utilising Adobe Commerce business intelligence is its provision of fully managed services, enabling E-commerce stores to effectively address various challenges in the field of commerce.
Store owners using Adobe Commerce have the ability to expand the capabilities of their stores without the need for extra resources. The Adobe Developer App Builder assists in extending the native capabilities of Adobe Commerce with minimal development effort. Integrating new payment methods, incorporating CRM or ERP systems, and adopting new marketing services can be accomplished by incorporating APIs and extensions.
7. Adherence to Payment Card Industry (PCI) standards
The PCI compliance feature in Adobe Commerce guarantees the privacy of users’ credit or debit card information shared with store owners. Adobe holds Level 1 Solution Provider certification, streamlining the certification process for merchants. Furthermore, the integrated payment gateways in Adobe Commerce enable store owners to provide a smooth and secure experience to customers by securely transmitting credit card data through direct post API methods or hosted payment forms.
8. Seamless integration with ERP systems
The integration services for Enterprise Resource Planning (ERP) facilitate the synchronisation of inventory, customer data, orders, and delivery information between the business system. This eliminates the need for manual and repetitive tasks, providing customers with a more comprehensive view of the product and pricing.
Store owners using Adobe Commerce Business Intelligence can leverage real-time data to make informed decisions. The platform offers a wide range of benefits, including global content delivery, optimised image management, secure cloud infrastructure, automated data replication, managed cloud services, web application firewall, business requirement consultation, code auditing, and more. These features greatly contribute to improving the overall user experience. By harnessing the power of Business Intelligence in Adobe Commerce, store owners can elevate their communication with customers and enhance their interactions on the platform. Contact us for any query related to this topic.